Introducing a brand-new design from Morris & Co. Delivered to the Birmingham Society of Arts on February 19th, 1880, The Beauty of Life is the lecture title of William Morris`s passionate appeal to “face the latest danger which civilisation is threatened with.” This rallying cry is forever immortalised on a sumptuous indigo fabric, ornamented with quintessentially Morris motifs; scrolling foliage, beautiful script and playful wildlife. The struggle, to William Morris, was the threat of industrialised capitalism to deprive the “whole race of all the beauty of life.”

The Beauty of Life is introduced to the Morris & Co. range for the Emery Walker`s House collection. The lettering is inspired by William Morris`s own book-printing press, The Kelmscott Press, a feat he managed with the unwavering support and guidance of expert typographer, Sir Emery Walker.